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York Gin Announces Their Fabulous New ‘Mad Alice’ Gin


A scary tour guide in ‘Europe’s most haunted city’ has launched a ‘bloodthirsty’ gin in time for spooky season.

‘Mad Alice’ and her Bloody Tour of York have teamed up with York Gin to create a ‘Bloody Orange’ gin.

Several nights each week, Mad Alice takes guests on a walking tour of York’s centuries of blood-curdling stories and legends. They are entertained and scared out of their wits in equal measure.

These stories provide the inspiration for the gin which comes in a blood-red bottle with a striking ‘blood-splattered’ label featuring a drawing of Mad Alice herself.

A limited number of bottles will also have a red waxed seal, embossed with the York Gin seal, giving the bottle an extra gothic and spooky twist.

It’s now available to pre-order online at the York Gin website – – with delivery in early October. The York Gin shops are due to stock the gin as soon as online deliveries have been made.

York Gin have issued a warning that the limited number of only 2,000 bottles will sell out very quickly. Each bottle comes with a beautifully designed pamphlet detailing some of Mad Alice’s legends and stories along with perfect serves for the blood orange gin.

York Mad Alice Gin
Picture credits: Matthew Kitchen Photography

Mad Alice’s Bloody Orange Gin has been months in the making – as York Gin’s distillers worked to develop a gin worthy of the city’s most feted tour guide. Fresh oranges and blood oranges complement a range of classic botanicals, creating a scarily smooth and citrusy gin.

York Gin distiller Becky Antrobus said: ‘We’ve been wanting to make an orange gin for quite a while. So when the ‘Mad Alice’ idea came up we were really chuffed.

‘And we are so delighted with the way the gin tastes. It has all the quality, complexity and depth you associate with York Gin. And our perfect serves – that are perfect for autumn – really make the most of this Bloody Orange gin.‘

Alicia Stabler who plays the ‘Mad Alice’ character said: ‘I have loved York Gin ever since it launched years ago.

‘The idea for a Mad Alice gin came to us over – yes, you guessed it – one or three G&Ts after my regular Friday night tour.

‘I’ve tasted it – and it comes with my seal of approval. It’s bloody gorgeous. Ideal for a G&T or cocktail as the autumn nights draw in.’

‘Mad Alice’ has entertained tens of thousands of visitors to York with her bloodthirsty stories for over 10 years. She has won various awards for her Bloody Tour of York walking tour around the city.

York Gin has been refreshing visitors and locals alike with a range of award-winning gins for over five years.

York Mad Alice Gin
Picture credits: Matthew Kitchen Photography

The Mad Alice character is based on a legendary woman in York who may or may not have existed. She may or may not have murdered her husband. And may or may not have been executed in York. Such is the history of this ancient city. What we do know is that a lane in the centre of the city was named after her – Mad Alice Lane, renamed Lund’s Court.

The tour starts by the Minster at St William’s College and ends at Clifford’s Tower, scene of a 12th Century massacre, and with regular hangings taking place over the centuries at the nearby jail.

York Gin and the Bloody Tour are offering complementary special deals, too.

York Mad Alice Gin
Picture credits: Matthew Kitchen Photography

Visitors who book on the Bloody Tour will get an automatic 10% discount at the York Gin shop. And customers who buy a bottle at the York Gin shop will get a 10% discount on the Bloody Tour.

The gin is available for pre-order from the York Gin website – – with delivery in early October in plenty of time for Scary Season. It is due to go on sale in the York Gin shops from early October.

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